Neutopia

UX Research I Wireframes I UI Design

Case Study

Neutopia is an EdTech start-up designed to provide alumni and members engagement through personalised content, it helps build communities, and delivers ongoing learning through a digital platform.

The Challenge

Redesign the experience of the platform so the learners can easily and intuitively navigate through their personalised interests, courses, build communities of interests and stay connected. Redesign the experience for the teachers so they can create courses seamlessly, test the learner’s knowledge, duplicate courses, build and manage communities, communicate with the learners easily throughout the course, and create groups to keep the alumni engaged and connected after finishing the course.

My Role

UX designer and researcher reporting to the Product manager. I worked on a 9-month project to improve the experience of the platform.

User Research

User research was conducted with 11 students and 6 teachers.

The main pain points identified based on the user research are:

Some clarity needed to be added to the onboarding experience to make the learners and teacher more independent using the platform from the beginning.
Learners needed to be more engaged to consume content and have the content easily available and make it easy to download.
Teachers needed to be able to create courses seamlessly without any help and support. They also needed to be able to duplicate courses.
Teachers wanted to test the learners knowledge.
Teachers needed to be able to allocate community managers to be able to get help when managing the community of learners.
Outdated discussion feed made it harder for teachers and students to communicate, engage and share external and relevant content such as PDFs.
Teachers and the alumni wanted to be connected after they finished the course.

User research showed that Neutopia should provide:

An easy-to-understand product tour and help docs available. (Wireframes and screens of product tour).
Improvement for the learners to consume content, download content and be more engaged with the content. (Wireframes of ability to like content, download content, next, previous and mark as completed and course tile redesign).
Make it easy for the teachers to create courses and duplicate existing courses. (Course authoring).
Make it easy for the teachers to manage their community.
Improvement on the course discussion feed so teachers and learners could easily communicate and share relevant external content, such as PDFs of interest.
Improvement on course creation to keep the alumni engaged.

Usability testing (Quizzes)

Usability testing was conducted with 6 participants to test usability and also identify needs, wants and ideas to improve the experience of the teachers accessing quiz results. The ideal number for user testing is 5 participants but an extra participant was happy to help.

A user testing report was written with all the observations from the user testing and it went back to design to implement the improvements that needed to be implemented after the first user-testing.