Merchant Portal Redisign

Design Sprint I Sketches I High-Fidelity wireframes I

The Context

Empower the merchants to understand the money they are getting from etika without needing assistance.

The Problem

The merchants struggle to understand the daily settlement amount presented on the merchant portal.

About

etika is a “fair finance” FinTech that partners with retailers to give customers a higher borrowing budget before they shop.

Approach

Due to a lack of budget to conduct user research with our merchants for this piece of work, I conducted a Design Sprint (Spotify Model Design Sprint) with key stakeholders.

Stakeholder interviews.
Problem Statement creation.
How Might We questions that will spark new ideas to solve the problem.
Hypothesis Statements.
Sketch Session.
User Flows.
Refined Sketches to get feedback.
High Fidelity Wireframes.

My Role

I worked as the only UX Designer with the collaboration of key stakeholders, in the discovery and delivery process.

Stakeholder Interviews and Affinity Mapping

I conducted Stakeholder Interviews with Key Stakeholder; after that, I identified the problems, goals, insights and struggles.

How Might We and Hypothesis Statements

I created How Might We questions to help spark new ideas; after that, I worked on the Hypothesis Statements.

Sketch Worshop

I conducted a Sketch Workshop with key stakeholders, such as Software engineer, Business Analyst, Sales representative. Each person presented their sketches and their ideas.